Expert guides, strategies and insights to help service businesses grow faster with AI and proven marketing systems.
37 articles
If your salespeople and your marketing team rarely speak, your business has a serious alignment problem. The fix is one of the most important ideas in the Endless Customers framework: creating what Marcus Sheridan calls a Revenue Team. Here is what that means, why it matters, and how to build one in your business.
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If AI can't understand who you are, it will summarise someone else instead.
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Most agencies will take your money whether or not they can actually help you. We don't. This article exists so you can work out, before we ever speak, whether we're the right fit for your business. A hard 'no' is as welcome as an enthusiastic 'yes'.
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Yes — if three conditions are true for you. The right Alignment Day is the single best way to launch the programme that used to be called They Ask You Answer, now known as Endless Customers. Here's what it is, what it costs (from £4,000 to $30,000+), and what it actually achieves.
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Search has shifted from rankings to AI-generated answers. Learn what GEO is, how it differs from SEO, and the practical steps to get your business cited by tools like ChatGPT and Google.
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Two and a half years of panic about AI search has settled one question: the old rules still win.
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GEO, SEO, AEO — three acronyms, one important question. This guide explains exactly what each means and the order to implement them so you are not wasting time on the wrong thing.
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Yes — if three things are true for you. In this article I'll tell you what they are, what coaching actually delivers, share a client whose first piece of comparison content produced a $45,000 sale, and publish exactly what we charge.
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Most "how much does SEO cost" articles duck the real question. This one doesn't, and at the end I'll tell you exactly what we charge.
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Your website isn't ranking? You're not alone, and it's rarely one single problem. After fifteen years of auditing sites that aren't delivering, I see the same 8 reasons over and over. Here they are, in the order they usually need fixing.
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Sometimes you read a book and you absolutely need to share it. Exactly What To Say: The Magic Words for Influence and Impact by Phil M Jones is one of those. A short, practical book that genuinely changed how I handle tricky business conversations.
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